We’re disappointed to share the news that our third public awareness campaign, due to be launched in April 2020 in partnership with the Scottish Government, has been postponed until March 2021 because of the COVID-19 outbreak.
We hope that the campaign will be rescheduled for March 2021, and will continue to provide updates as and when we have more information. See below for comments from the Scottish Government Minister for Public Health, Joe Fitzpatrick, and from our Chief Operating Officer, Colin Graham.
“There is, of course, more to be done. We haven’t yet succeeded in increasing the number of people who can recognise the early symptoms other than a very high or low temperature. So there is room for improvement.”
Joe Fitzpatrick, Scottish Government Minister for Public Health
“Analysis from our last joint campaign with the Scottish Government shows campaign channels are increasing awareness of sepsis. However, the detail of the five symptoms is not cutting through. Therefore, any future campaign activity should consider a mass-reach channel which provides greater exposure for symptoms. That makes it very clear that if the public are to understand the symptoms of sepsis, more money on a public awareness campaign is needed. We urge the government to fund a campaign similar to those in place for breast or lung cancer as this has proved successful in the past.”
Colin Graham, Chief Operating Officer Sepsis Research